We often get asked “how do I get more traffic to our website?”
The answer to that is almost always “it depends” and we wanted to take a moment to address some of the ways to increase site traffic.
Full disclaimer: A LOT of factors contribute to site ranking and traffic, but this list contains things everything you should incorporate into your businesses website.
Also, organic traffic doesn’t increase overnight it is a process (an art really) and take months before you see real results. Hang in there, it is worth it!
Spend the extra money on good hosting
We get the shared hosting deal for $2.99/mo is appealing. Unfortunately like most things in life, you get what you pay for.
These servers are packed to capacity and all share the same server resources. It’s like going into the DMV with a room filled with people and only 3 people working the desk. They can handle only so many people, just like your cheap shared hosting.
If you want a high quality experience for your visitors, this means investing in managed hosting (or even dedicated).
Our team loves Kinsta, it’s for WordPress sites, but it is top notch and lightning fast. Even better, we include it with our care plans.
Page speed matters
Site’s that load quickly (on desktop & mobile) provide a superior experience to their users. The quick answer is to shoot for under 2 seconds… but the quicker the better.
The people at WP Rocket, who build the absolute best caching plugin, say “it should never be above 3 seconds.”
We use a trusted tool to test sites when working with clients: GT Metrix (it’s free!)
Hosting contributes a good part of the equation but a lot has to do with your on-site optimization. This includes things like:
- Optimizing Photos & Documents
- Hosting video content off-site (YouTube, Vimeo)
- Caching
- CSS, HTML, and JS size reduction
- Use a Content Delivery Network (CDN)
Read these 8 things to avoid written by our friends at WP Rocket: https://twodot.link/2Ye4O82
Did we mention? This plugin, and other optimization tools, are included in our care plan (along with managed hosting!)
Build high quality, client-focused content
This is a tricky one, but when mastered it will yield amazing results for your website.
Developing high quality, targeted content at your customer is gold. In short, answer the questions they are asking about your industry- even if it means giving up a bit of free advice.
Understand your competitor
Keep your friends close and your enemies closer, or something like that. Right?
Find where they fall short and how you can target there missed opportunities. This may be in the form a expanding on an article they wrote, or improving user experience on your website.
Where to get started?
We always recommend setting time aside (hear us out) to focus on your marketing strategy. This means researching, planning, and executing a set plan to provide continuous content to your target customers.
Take the time to fix your PageSpeed score, check them often to ensure a consistent experience.
Or, you can hire this work out, our affordable care plans include superior hosting and provide routine maintenance to your site 24/7.
If your budget allows, we offer tailored growth plans to help you succeed online. This includes all the leg-work while you focus on what you love- running your business.
