After two decades working in the financial industry, Elisha felt a creative pull she could no longer ignore. Inspired by her mother — a floral designer and freelance artist — and encouraged by her close-knit family, Elisha returned to her hometown of Battle Creek, Michigan with a dream to build something of her own. In 2015, that dream blossomed into Plumeria Botanical Boutique, a modern floral shop rooted in artistry, connection, and community.
Starting with a bold leap — selling her home and purchasing a commercial building — Elisha dove headfirst into learning the floral industry from the ground up. From flower sourcing and care to navigating industry standards and local competition, her transition into entrepreneurship was powered by passion, resilience, and a deep desire to create.
Under Elisha’s leadership, Plumeria has grown into more than just a flower shop. It has become a vibrant, local destination offering fresh floral designs, curated plants, and artisan goods. Plumeria is known not only for its design-forward approach and eco-conscious practices, but also for building authentic customer relationships and giving back to the Battle Creek community.
In recent years, the business expanded with the opening of The Gallery at Plumeria, a beautifully designed event space that hosts micro weddings, workshops, and private gatherings. Through creative expression and intentional growth, Elisha continues to evolve her business while staying true to her roots: family, flowers, and fierce independence.
Founded in 2015, Plumeria Botanical Boutique began as a bold vision brought to life by owner Elisha Mayes. After leaving a 20-year career in finance, Elisha returned to her hometown of Battle Creek, Michigan with the dream of creating something uniquely hers — a floral boutique that fused art, nature, and heartfelt connection.
She launched Plumeria in the Urbandale neighborhood by repurposing a former flower shop location that had recently closed. With a fresh perspective and passion for floral design inspired by her mother, Elisha transformed the space into a vibrant hub for creativity, community, and botanical beauty.
Over the years, Plumeria became a local favorite known for its stunning floral arrangements, curated houseplants, artisan gifts, and unmatched customer care. With growing demand and a clear vision for the future, Elisha and her husband, Bryan Mayes, expanded the business in 2024 with the opening of a second location in Battle Creek’s Lakeview neighborhood. The new location is housed in the historic Lakeview Hardware building and features The Gallery at Plumeria — a beautifully designed event space for micro weddings, community events, and private gatherings.
Today, Plumeria continues to thrive as a woman-owned small business rooted in artistic expression, customer relationships, and local pride. With two beautiful locations and a growing digital presence, Plumeria is redefining what it means to be a modern floral boutique — one bloom at a time.
If I could go back and give myself one piece of advice, it would be to take digital marketing seriously from day one. It’s not just a bonus — it’s a necessity. The sooner you prioritize your online presence, the sooner you can start connecting with your ideal customers, building trust, and creating sustainable growth.
Don’t try to do it all alone. Find a marketing partner who understands your vision, communicates clearly, and values relationships. Working with a small, local agency like Two Dot gave me access to real people who cared about my success and were willing to grow with me — not just sell me a package.
Also, stay curious. The digital world moves fast, and the more you learn, the more confident you become. Ask questions, get involved, and take ownership of your business’s online presence. You don’t have to be an expert in everything — just surround yourself with the right people and keep showing up.
When Elisha launched Plumeria, she quickly realized that creating beautiful floral designs was only part of the job — getting those designs in front of the right people was an entirely different challenge. As a new florist in an established market, she had to compete not only with long-standing local shops but also with major online retailers and floral order gatherers that dominated search results and advertising space.
Beyond learning the floral industry from the ground up — including flower care, sourcing, pricing, and terminology — she also had to navigate the complexities of digital marketing. Understanding where to focus her efforts, how to show up consistently online, and how to translate her in-store experience into an engaging digital brand was overwhelming.
Without a clear digital strategy, Plumeria struggled to stand out in a crowded space. Social media felt like a full-time job, and her website didn’t reflect the creativity or professionalism of her shop. Elisha knew she needed help connecting with her audience online and showcasing the heart of her business in a more strategic way.
Since partnering with Two Dot Marketing, Plumeria has experienced a powerful shift in its digital presence and brand clarity. With a clear strategy in place, Elisha now has the tools and support to show up consistently online — without feeling overwhelmed or off-brand.
Through website improvements, SEO, and social media support, Plumeria has grown its visibility beyond Battle Creek, attracting both local customers and online orders from outside the area. Her refreshed website now aligns with the boutique, high-touch experience she offers in-store — making it easier for customers to explore her offerings and place orders with confidence.
Social media content has become a storytelling platform, helping Elisha showcase her process, build connection, and highlight what makes Plumeria different. Her videos and visuals now match the beauty of her work, and customers engage more actively with the brand.
Most importantly, digital marketing is no longer a source of stress. With Two Dot as a trusted partner, Elisha can stay focused on what she does best — creating unforgettable floral experiences — while knowing her marketing is moving her business forward.
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