Brand or Bust: The Benefits of Investing in Your Small Business Brand

Brand or Bust: The Benefits of Investing in Your Small Business Brand 1

In the vast and ever-evolving landscape of entrepreneurship, the success of a small business hinges on several key factors: a unique value proposition, exceptional products or services, and a loyal customer base. However, there is one often underestimated element that has the potential to catapult a small business into new heights of success – a […]

How we (re)branded our business in 2022!

Branding Computer Screen

Britt & I have been digital marketers for a combined 17 years; and over the past six years since we broke ground in our digital marketing company, we quickly learned where our passions lie… helping small business owners grow a business online.  Today we are extremely excited to announce a project we have been working […]

Building a Brand – The Content Machine


We created our Building a Brand Series as a resource to help small business owners like you build your business online. This article will discuss how to grow an online business by mastering the content creation machine. Let us take a moment to recap the steps we’ve taken to get to this point: Understanding Your […]

Building a Brand – Crafting a Converting Website

Building a Brand - Crafting a Converting Website 2

Creating a basic website is one thing, but crafting a website that converts is a whole other ball game. Here we continue our Build a Brand series and discuss what it takes to craft a converting website. Understanding Your Target Audience Understanding your target audience is the most important thing for all aspects of your […]

Building a Brand – Elements of a Perfect Logo

creating a logo

In continuation of our Building a Brand series to help business owners create consistent imaging and messages across their marketing channels, we bring you the elements of a perfect logo. If you think about it, every successful brand has a logo that is memorable. A good logo stands out, makes an impression that sticks, is […]

Building a Brand – The Art of Colors & Fonts

Building a Brand - The Art of Colors & Fonts 3

In the world of marketing and advertising, your business’s colors and fonts make the first impression on your customers. They serve as the face of your company, and they need to be perfect. Whether in your logo or your marketing efforts, colors and fonts matter. They convey certain messages about your brand, so it’s important […]

Building a Brand – What is a Customer Persona and Why Does it Matter?

Customers in Coffee Shop

Marketing is, at its core, a form of psychology. To be successful with marketing, you have to intimately understand the person you are advertising to. You need to understand their wants, needs, and dealbreakers no matter your industry. There’s no better way to do this than to craft a customer persona. Customer personas, when created […]