Building a Brand – Crafting a Converting Website

Building a Brand - Crafting a Converting Website 1

Creating a basic website is one thing, but crafting a website that converts is a whole other ball game. Here we continue our Build a Brand series and discuss what it takes to craft a converting website. Understanding Your Target Audience Understanding your target audience is the most important thing for all aspects of your […]

Building a Brand – Elements of a Perfect Logo

creating a logo

In continuation of our Building a Brand series to help business owners create consistent imaging and messages across their marketing channels, we bring you the elements of a perfect logo. If you think about it, every successful brand has a logo that is memorable. A good logo stands out, makes an impression that sticks, is […]

Building a Brand – The Art of Colors & Fonts

Building a Brand - Crafting a Converting Website 2

In the world of marketing and advertising, your business’s colors and fonts make the first impression on your customers. They serve as the face of your company, and they need to be perfect. Whether in your logo or your marketing efforts, colors and fonts matter. They convey certain messages about your brand, so it’s important […]

Building a Brand – What is a Customer Persona and Why Does it Matter?

Customers in Coffee Shop

Marketing is, at its core, a form of psychology. To be successful with marketing, you have to intimately understand the person you are advertising to. You need to understand their wants, needs, and dealbreakers no matter your industry. There’s no better way to do this than to craft a customer persona. Customer personas, when created […]