DIY Websites vs. Marketing Agency
The thought that crosses many business owners minds, what is the value of a marketing agency? I can build a website myself for a fraction of the cost.
There are so many platforms out there screaming to get your attention, companies like Wix, promote a solid offering- build a professional website with no coding and for a few dollars a month! It almost seems too good to be true, right?
While this may be great for the pocket initially, it may end up hurting your business in the long run. Marketing is an important part of any business, it helps you not only gain new customers but also helps you build a brand.
The value of a marketing agency.
Marketing is a system, it’s a direct reflection of your business online and offline. We live in an age that pretty much anyone can build a website, what sets them and agencies apart is the experience required to drive traffic to your business, things like:
- Professional web design
- Search engine optimization (SEO)
- Social media & Online advertising
- Content creation & Email marketing
It goes well beyond just having a website, and a professional marketing company can assist you in achieving your goals.
Tips for a successful relationship:
- Be honest with your budget, don’t break the bank
- Communicate your goals clearly
- Meet regularly to discuss performance
- Be open-minded and accepting of change
We hope this article helped you understand the importance of marketing agencies and what to look for when meeting with one for the first time (or tenth).
Our team at Two Dot Marketing specialize in digital marketing and web design and are always excited to talk about your fears and goals, reach out to us.
