Should I Use AI to Help Create My Small Business Website?
AI tools like ChatGPT can be a huge help when building your small business website—but should you let them do all the work? In this post, we explore the pros and cons of using AI for website content and why the smartest strategy is to use it as a supportive tool, not a full-on replacement.
Small Business SEO: Why Your Website Isn’t Ranking (and How to Fix It)
You’ve launched your website, optimized a few pages, and maybe even dabbled in blogging—but when you Google your business, it’s nowhere to be found. Sound familiar? You’re not alone. Many small business owners struggle to understand why their website isn’t ranking on Google. The good news? It’s fixable. Common Reasons Your Website Isn’t Ranking 1. Your […]
The Power of Consistency: Building a Lasting Brand Image for Women Entrepreneurs
In the fast-paced world of marketing, it’s easy to be lured by the allure of the latest trends. Every day, there seems to be a new strategy, social media platform, or technology promising to skyrocket your business visibility and sales. However, for women small business owners, the secret to creating a resonant and enduring brand […]
Boosting Email Security: Why Small Business Owners Need DKIM and DMARC
In the fast-paced world of small business, email is a vital communication tool. However, it’s also a common target for cyber threats. For entrepreneurs, who often juggle multiple roles and may have limited IT resources, understanding and implementing robust email security measures like DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting, and Conformance) […]
Balancing Tech & Touch: Navigating the World of AI in Small Business Marketing
Let’s take a moment and dive into something that’s been making significant waves in the small business world: Artificial Intelligence, or as it’s more commonly known, AI. Now, if you’re imagining something straight out of a sci-fi movie, you’re not alone. But AI isn’t as space-age as it seems, and it’s dramatically reshaping the marketing […]
Elevate Your Business: Why a Professional Email with Your Domain Matters
In modern business, where first impressions can make or break a deal, how you present yourself matters more than ever. One often overlooked aspect of this is your business email address. While free email services like Gmail and Yahoo are convenient, having a professional email address with your company’s domain name can be a game-changer. […]
Brand or Bust: The Benefits of Investing in Your Small Business Brand
In the vast and ever-evolving landscape of entrepreneurship, the success of a small business hinges on several key factors: a unique value proposition, exceptional products or services, and a loyal customer base. However, there is one often underestimated element that has the potential to catapult a small business into new heights of success – a […]
Navigating the Digital Frontier – A Guide to Growing Your Small Business Online in 2023
In today’s digital landscape, small businesses must be proactive in their approach to growth. The success of a small business depends on its ability to reach potential customers and maximize return on investment (ROI) through effective digital marketing. Growing a small business online in 2023 requires an understanding of the latest digital tools, platforms, and […]
Get Ahead With These Easy-To-Follow SEO Tricks For Busy Entrepreneurs
We get it, running a business is tough enough- let alone trying to navigate the world of Search Engine Optimization (SEO). Our team has spent countless hours with business owners and have put together these SEO tricks for busy entrepreneurs like you. Search engine optimization (SEO) is a process used by website owners and digital […]
Solidifying a Web Presence Through Maximizing Google Reviews
Google reviews are a great way of boosting your business’ visibility and getting customer feedback. They can be immensely helpful for both long-term and new customers, as they provide an unbiased look into the services you offer. This blog will explain why Google reviews are essential, the benefits they bring to businesses, how to gain […]
How To Grow Your Business Online With Social Media Marketing!
You’ve probably seen brands like Slack, GoPro, and Dove on social media and been wowed by their content. These companies publish posts that significantly bolster their awareness, engagement, and sales conversion with their audience. It’s important to note the success of social media marketing isn’t mutually exclusive to well-known brands with a built-in advantage. Studies […]
Why you should outsource your marketing in 2022!
Yes, You Should Outsource Your Marketing. Here’s Why: We understand why a small business owner might initially hesitate to hire an outside marketing agency. You’re a DIYer to your core because that’s what it took to get your business off the ground. You bust your hump day in and day out, pushing yourself to make […]
How we (re)branded our business in 2022!
Britt & I have been digital marketers for a combined 17 years; and over the past six years since we broke ground in our digital marketing company, we quickly learned where our passions lie… helping small business owners grow a business online. Today we are extremely excited to announce a project we have been working […]
Building a Brand – The Content Machine
We created our Building a Brand Series as a resource to help small business owners like you build your business online. This article will discuss how to grow an online business by mastering the content creation machine. Let us take a moment to recap the steps we’ve taken to get to this point: Understanding Your […]
How to Make Your Website More Profitable in 2019!
There was a time where having a website was an accomplishment. It was the same time that Jerry Seinfeld captured the hearts of millions with his observational humor. When Blockbuster still existed. When ‘Pogs’ were a thing. It’s no longer that time. Nor has it been for over 2 decades. The fact is, the online […]
Hiring a Digital Marketing Agency, Why & How!
Many businesses share in the common misconception that simply putting up a website is enough to be able to check “digital marketing” off their to-do list. In reality, the online side of your business requires a lot of attention, both up-front and on an ongoing basis, if you want your audience to find it. The […]
Five Things to Boost Online Traffic
Paid traffic will only get you so far. When your advertising budget is tight, or entirely non-existent, organic traffic is what’s going to be there to keep your site going. But, how do you get organic traffic and how can you maximize the traffic you are getting? Here are five tips to help you out. […]
The art of marketing- helpful hints for any small business owner!
Starting as a small business can be a daunting task, amongst all the stuff required to actually opening the doors, many ask how do I market my business? First and foremost, be honest with yourself and time. Marketing is a full-time job, it’s what elevates you and your business to the next level so it’s […]
