The Power of Consistency: Building a Lasting Brand Image for Women Entrepreneurs

The Power of Consistency: Building a Lasting Brand Image for Women Entrepreneurs 1

In the fast-paced world of marketing, it’s easy to be lured by the allure of the latest trends. Every day, there seems to be a new strategy, social media platform, or technology promising to skyrocket your business visibility and sales. However, for women small business owners, the secret to creating a resonant and enduring brand […]

Boosting Email Security: Why Small Business Owners Need DKIM and DMARC

Boosting Email Security: Why Small Business Owners Need DKIM and DMARC 2

In the fast-paced world of small business, email is a vital communication tool. However, it’s also a common target for cyber threats. For entrepreneurs, who often juggle multiple roles and may have limited IT resources, understanding and implementing robust email security measures like DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting, and Conformance) […]

Balancing Tech & Touch: Navigating the World of AI in Small Business Marketing

Balancing Tech & Touch: Navigating the World of AI in Small Business Marketing 3

Let’s take a moment and dive into something that’s been making significant waves in the small business world: Artificial Intelligence, or as it’s more commonly known, AI. Now, if you’re imagining something straight out of a sci-fi movie, you’re not alone. But AI isn’t as space-age as it seems, and it’s dramatically reshaping the marketing […]

Elevate Your Business: Why a Professional Email with Your Domain Matters

Elevate Your Business: Why a Professional Email with Your Domain Matters 4

In modern business, where first impressions can make or break a deal, how you present yourself matters more than ever. One often overlooked aspect of this is your business email address. While free email services like Gmail and Yahoo are convenient, having a professional email address with your company’s domain name can be a game-changer.  […]

Brand or Bust: The Benefits of Investing in Your Small Business Brand

Brand or Bust: The Benefits of Investing in Your Small Business Brand 5

In the vast and ever-evolving landscape of entrepreneurship, the success of a small business hinges on several key factors: a unique value proposition, exceptional products or services, and a loyal customer base. However, there is one often underestimated element that has the potential to catapult a small business into new heights of success – a […]

Navigating the Digital Frontier – A Guide to Growing Your Small Business Online in 2023

business-woman-growing-business-online

In today’s digital landscape, small businesses must be proactive in their approach to growth. The success of a small business depends on its ability to reach potential customers and maximize return on investment (ROI) through effective digital marketing. Growing a small business online in 2023 requires an understanding of the latest digital tools, platforms, and […]

Get Ahead With These Easy-To-Follow SEO Tricks For Busy Entrepreneurs

<strong>Get Ahead With These Easy-To-Follow SEO Tricks For Busy Entrepreneurs</strong> 6

Search engine optimization (SEO) is a process used by website owners and digital marketers to improve the visibility of their website in search engine results. SEO involves optimizing your site for both on-page and off-page factors, such as developing keyword-rich content, improving page loading speed, using internal links to other pages on your site, and […]

Solidifying a Web Presence Through Maximizing Google Reviews

Customer-transaction-google-review

Google reviews are a great way of boosting your business’ visibility and getting customer feedback. They can be immensely helpful for both long-term and new customers, as they provide an unbiased look into the services you offer.  This blog will explain why Google reviews are essential, the benefits they bring to businesses, how to gain […]

How To Grow Your Business Online With Social Media Marketing!

<strong>How To Grow Your Business Online With Social Media Marketing!</strong> 7

You’ve probably seen brands like Slack, GoPro, and Dove on social media and been wowed by their content. These companies publish posts that significantly bolster their awareness, engagement, and sales conversion with their audience. It’s important to note the success of social media marketing isn’t mutually exclusive to well-known brands with a built-in advantage. Studies […]

Why you should outsource your marketing in 2022!

Why you should outsource your marketing in 2022! 8

Yes, You Should Outsource Your Marketing. Here’s Why: We understand why a small business owner might initially hesitate to hire an outside marketing agency. You’re a DIYer to your core because that’s what it took to get your business off the ground. You bust your hump day in and day out, pushing yourself to make […]

How we (re)branded our business in 2022!

Branding Computer Screen

Britt & I have been digital marketers for a combined 17 years; and over the past six years since we broke ground in our digital marketing company, we quickly learned where our passions lie… helping small business owners grow a business online.  Today we are extremely excited to announce a project we have been working […]

Building a Brand – The Content Machine

Content

We created our Building a Brand Series as a resource to help small business owners like you build your business online. This article will discuss how to grow an online business by mastering the content creation machine. Let us take a moment to recap the steps we’ve taken to get to this point: Understanding Your […]

Hiring a Digital Marketing Agency, Why & How!

Hiring a Digital Marketing Agency, Why & How! 10

Many businesses share in the common misconception that simply putting up a website is enough to be able to check “digital marketing” off their to-do list. In reality, the online side of your business requires a lot of attention, both up-front and on an ongoing basis, if you want your audience to find it. The […]

Five Things to Boost Online Traffic

Five Things to Boost Online Traffic 11

Paid traffic will only get you so far. When your advertising budget is tight, or entirely non-existent, organic traffic is what’s going to be there to keep your site going. But, how do you get organic traffic and how can you maximize the traffic you are getting? Here are five tips to help you out. […]

The art of marketing- helpful hints for any small business owner!

The art of marketing- helpful hints for any small business owner! 12

Starting as a small business can be a daunting task, amongst all the stuff required to actually opening the doors, many ask how do I market my business?  First and foremost, be honest with yourself and time. Marketing is a full-time job, it’s what elevates you and your business to the next level so it’s […]

DIY Websites vs. Marketing Agency

DIY Websites vs. Marketing Agency The thought that crosses many business owners minds, what is the value of a marketing agency? I can build a website myself for a fraction of the cost. There are so many platforms out there screaming to get your attention, companies like Wix, promote a solid offering- build a professional […]

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