How we (re)branded our business in 2022!

Branding Computer Screen

Britt & I have been digital marketers for a combined 17 years; and over the past six years since we broke ground in our digital marketing company, we quickly learned where our passions lie… helping small business owners grow a business online.  Today we are extremely excited to announce a project we have been working […]

Building a Brand – The Content Machine

Content

We created our Building a Brand Series as a resource to help small business owners like you build your business online. This article will discuss how to grow an online business by mastering the content creation machine. Let us take a moment to recap the steps we’ve taken to get to this point: Understanding Your […]

Building a Brand – What is a Customer Persona and Why Does it Matter?

Customers in Coffee Shop

Marketing is, at its core, a form of psychology. To be successful with marketing, you have to intimately understand the person you are advertising to. You need to understand their wants, needs, and dealbreakers no matter your industry. There’s no better way to do this than to craft a customer persona. Customer personas, when created […]

10 Marketing Tools Every Small Business Should Know About in 2021

marketing tools

Marketing is one of the most difficult aspects of growing your business. Some consider marketing to be an art, others treat it more like a process governed by statistics and data. The truth is that both creativity and data-driven logic play a part in creating successful marketing campaigns. Striking the right balance will heavily depend […]

10 Things DIY Website Builders Get Wrong

10 Things DIY Website Builders Get Wrong 2

So, you own your own business and funds are tight. Navigating through those initial development stages is hard for even the most successful moguls. As a result, you’re lacing up your bootstraps, tightening your belt, and doing all the other clichés that imply you’re wearing many hats in order to save money on overhead costs. […]

Why Small Businesses Need a Professional Website Now More Than Ever

On an average, a person spends 24 hours online every week (The 2017 Digital Future Report) and if your business is not on the internet yet then that’s a lot of opportunities you’re missing out on. Having an online presence has become mandatory for growing businesses, whether they’re big or small, old or new. After […]