Should I Use AI to Help Create My Small Business Website?
AI tools like ChatGPT can be a huge help when building your small business website—but should you let them do all the work? In this post, we explore the pros and cons of using AI for website content and why the smartest strategy is to use it as a supportive tool, not a full-on replacement.
What Are Website Cookies, and Does My Website Need Them?
In the digital age, browsing a website without seeing a cookie consent banner has become rare. You may be wondering what are website cookies are, why websites use them, and, more importantly, if your website needs them. Let’s break down what cookies are, how they work, and how they can benefit your business. What Are […]
The Power of Consistency: Building a Lasting Brand Image for Women Entrepreneurs
In the fast-paced world of marketing, it’s easy to be lured by the allure of the latest trends. Every day, there seems to be a new strategy, social media platform, or technology promising to skyrocket your business visibility and sales. However, for women small business owners, the secret to creating a resonant and enduring brand […]
Brand or Bust: The Benefits of Investing in Your Small Business Brand
In the vast and ever-evolving landscape of entrepreneurship, the success of a small business hinges on several key factors: a unique value proposition, exceptional products or services, and a loyal customer base. However, there is one often underestimated element that has the potential to catapult a small business into new heights of success – a […]
Navigating the Digital Frontier – A Guide to Growing Your Small Business Online in 2023
In today’s digital landscape, small businesses must be proactive in their approach to growth. The success of a small business depends on its ability to reach potential customers and maximize return on investment (ROI) through effective digital marketing. Growing a small business online in 2023 requires an understanding of the latest digital tools, platforms, and […]
Get Ahead With These Easy-To-Follow SEO Tricks For Busy Entrepreneurs
We get it, running a business is tough enough- let alone trying to navigate the world of Search Engine Optimization (SEO). Our team has spent countless hours with business owners and have put together these SEO tricks for busy entrepreneurs like you. Search engine optimization (SEO) is a process used by website owners and digital […]
Solidifying a Web Presence Through Maximizing Google Reviews
Google reviews are a great way of boosting your business’ visibility and getting customer feedback. They can be immensely helpful for both long-term and new customers, as they provide an unbiased look into the services you offer. This blog will explain why Google reviews are essential, the benefits they bring to businesses, how to gain […]
How we (re)branded our business in 2022!
Britt & I have been digital marketers for a combined 17 years; and over the past six years since we broke ground in our digital marketing company, we quickly learned where our passions lie… helping small business owners grow a business online. Today we are extremely excited to announce a project we have been working […]
Building a Brand – The Content Machine
We created our Building a Brand Series as a resource to help small business owners like you build your business online. This article will discuss how to grow an online business by mastering the content creation machine. Let us take a moment to recap the steps we’ve taken to get to this point: Understanding Your […]
Building a Brand – What is a Customer Persona and Why Does it Matter?
Marketing is, at its core, a form of psychology. To be successful with marketing, you have to intimately understand the person you are advertising to. You need to understand their wants, needs, and dealbreakers no matter your industry. There’s no better way to do this than to craft a customer persona. Customer personas, when created […]
10 Marketing Tools Every Small Business Should Know About in 2021
Marketing is one of the most difficult aspects of growing your business. Some consider marketing to be an art, others treat it more like a process governed by statistics and data. The truth is that both creativity and data-driven logic play a part in creating successful marketing campaigns. Striking the right balance will heavily depend […]
How to Make Your Website More Profitable in 2019!
There was a time where having a website was an accomplishment. It was the same time that Jerry Seinfeld captured the hearts of millions with his observational humor. When Blockbuster still existed. When ‘Pogs’ were a thing. It’s no longer that time. Nor has it been for over 2 decades. The fact is, the online […]
10 Things DIY Website Builders Get Wrong
So, you own your own business and funds are tight. Navigating through those initial development stages is hard for even the most successful moguls. As a result, you’re lacing up your bootstraps, tightening your belt, and doing all the other clichés that imply you’re wearing many hats in order to save money on overhead costs. […]
Why Small Businesses Need a Professional Website Now More Than Ever
On an average, a person spends 24 hours online every week (The 2017 Digital Future Report) and if your business is not on the internet yet then that’s a lot of opportunities you’re missing out on. Having an online presence has become mandatory for growing businesses, whether they’re big or small, old or new. After […]
