The Power of Consistency: Building a Lasting Brand Image for Women Entrepreneurs

The Power of Consistency: Building a Lasting Brand Image for Women Entrepreneurs 1

In the fast-paced world of marketing, it’s easy to be lured by the allure of the latest trends. Every day, there seems to be a new strategy, social media platform, or technology promising to skyrocket your business visibility and sales. However, for women small business owners, the secret to creating a resonant and enduring brand […]

Brand or Bust: The Benefits of Investing in Your Small Business Brand

Brand or Bust: The Benefits of Investing in Your Small Business Brand 2

In the vast and ever-evolving landscape of entrepreneurship, the success of a small business hinges on several key factors: a unique value proposition, exceptional products or services, and a loyal customer base. However, there is one often underestimated element that has the potential to catapult a small business into new heights of success – a […]

Navigating the Digital Frontier – A Guide to Growing Your Small Business Online in 2023


In today’s digital landscape, small businesses must be proactive in their approach to growth. The success of a small business depends on its ability to reach potential customers and maximize return on investment (ROI) through effective digital marketing. Growing a small business online in 2023 requires an understanding of the latest digital tools, platforms, and […]

Get Ahead With These Easy-To-Follow SEO Tricks For Busy Entrepreneurs

<strong>Get Ahead With These Easy-To-Follow SEO Tricks For Busy Entrepreneurs</strong> 3

Search engine optimization (SEO) is a process used by website owners and digital marketers to improve the visibility of their website in search engine results. SEO involves optimizing your site for both on-page and off-page factors, such as developing keyword-rich content, improving page loading speed, using internal links to other pages on your site, and […]

Solidifying a Web Presence Through Maximizing Google Reviews


Google reviews are a great way of boosting your business’ visibility and getting customer feedback. They can be immensely helpful for both long-term and new customers, as they provide an unbiased look into the services you offer.  This blog will explain why Google reviews are essential, the benefits they bring to businesses, how to gain […]

How we (re)branded our business in 2022!

Branding Computer Screen

Britt & I have been digital marketers for a combined 17 years; and over the past six years since we broke ground in our digital marketing company, we quickly learned where our passions lie… helping small business owners grow a business online.  Today we are extremely excited to announce a project we have been working […]

Building a Brand – The Content Machine


We created our Building a Brand Series as a resource to help small business owners like you build your business online. This article will discuss how to grow an online business by mastering the content creation machine. Let us take a moment to recap the steps we’ve taken to get to this point: Understanding Your […]

Building a Brand – What is a Customer Persona and Why Does it Matter?

Customers in Coffee Shop

Marketing is, at its core, a form of psychology. To be successful with marketing, you have to intimately understand the person you are advertising to. You need to understand their wants, needs, and dealbreakers no matter your industry. There’s no better way to do this than to craft a customer persona. Customer personas, when created […]

10 Marketing Tools Every Small Business Should Know About in 2021

marketing tools

Marketing is one of the most difficult aspects of growing your business. Some consider marketing to be an art, others treat it more like a process governed by statistics and data. The truth is that both creativity and data-driven logic play a part in creating successful marketing campaigns. Striking the right balance will heavily depend […]

10 Things DIY Website Builders Get Wrong

10 Things DIY Website Builders Get Wrong 5

So, you own your own business and funds are tight. Navigating through those initial development stages is hard for even the most successful moguls. As a result, you’re lacing up your bootstraps, tightening your belt, and doing all the other clichés that imply you’re wearing many hats in order to save money on overhead costs. […]

Why Small Businesses Need a Professional Website Now More Than Ever

On an average, a person spends 24 hours online every week (The 2017 Digital Future Report) and if your business is not on the internet yet then that’s a lot of opportunities you’re missing out on. Having an online presence has become mandatory for growing businesses, whether they’re big or small, old or new. After […]