The Power of Consistency: Building a Lasting Brand Image for Women Entrepreneurs
In the fast-paced world of marketing, it’s easy to be lured by the allure of the latest trends. Every day, there seems to be a new strategy, social media platform, or technology promising to skyrocket your business visibility and sales. However, for women small business owners, the secret to creating a resonant and enduring brand […]
How to Grow Your Business Online: A Woman’s Guide to Thriving in the Digital World
From one boss lady to another, I wanted to provide you with some tips and tricks to help grow your business online. I’ve spent countless hours trying, testing, and wanted to save you the work in this article. You’ve established your business, built it from the ground up, and now you’re wondering, “How can I […]
Balancing Tech & Touch: Navigating the World of AI in Small Business Marketing
Let’s take a moment and dive into something that’s been making significant waves in the small business world: Artificial Intelligence, or as it’s more commonly known, AI. Now, if you’re imagining something straight out of a sci-fi movie, you’re not alone. But AI isn’t as space-age as it seems, and it’s dramatically reshaping the marketing […]
How to Determine If AI is Right For Your Business Blogging Needs
Curious about how you can leverage Artificial Intelligence to create blogs for your business? AI is touted as the tool that will revolutionize various industries, including content creation. With AI-powered tools, businesses can save time and money in the process of writing blogs. AI utilizes algorithms and natural language processing (NLP) techniques to produce automated […]
Get Ahead With These Easy-To-Follow SEO Tricks For Busy Entrepreneurs
Search engine optimization (SEO) is a process used by website owners and digital marketers to improve the visibility of their website in search engine results. SEO involves optimizing your site for both on-page and off-page factors, such as developing keyword-rich content, improving page loading speed, using internal links to other pages on your site, and […]
Why you should outsource your marketing in 2022!
Yes, You Should Outsource Your Marketing. Here’s Why: We understand why a small business owner might initially hesitate to hire an outside marketing agency. You’re a DIYer to your core because that’s what it took to get your business off the ground. You bust your hump day in and day out, pushing yourself to make […]
Building a Brand – The Content Machine
We created our Building a Brand Series as a resource to help small business owners like you build your business online. This article will discuss how to grow an online business by mastering the content creation machine. Let us take a moment to recap the steps we’ve taken to get to this point: Understanding Your […]
Building a Brand – Elements of a Perfect Logo
In continuation of our Building a Brand series to help business owners create consistent imaging and messages across their marketing channels, we bring you the elements of a perfect logo. If you think about it, every successful brand has a logo that is memorable. A good logo stands out, makes an impression that sticks, is […]
Building a Brand – What is a Customer Persona and Why Does it Matter?
Marketing is, at its core, a form of psychology. To be successful with marketing, you have to intimately understand the person you are advertising to. You need to understand their wants, needs, and dealbreakers no matter your industry. There’s no better way to do this than to craft a customer persona. Customer personas, when created […]
Why Your Website is Your Biggest Asset in 2021
In the current climate, it’s now more important than ever to have a strong website. This guide is going to explain how to grow your business online. A lot has changed over the last year and a half, leaving things in many industries a little uncertain. With the pandemic finally looking like it’s coming to […]
Your business brand might be failing you, and 3 ways to fix it.
We all started the journey of small business ownership because we had an idea that no one else had, or we thought we could do it better. Then the panic started to set in, how do I create a logo, a website, what is a business brand guide?! If you are like most of us, […]
How to Build a Business Online in 5 easy steps. Seriously.
Running a business is tough enough, and expanding online can be a headache if you don’t know what to look for. Save hundreds of hours & times and learn how to build a business online like a pro. The formula is simple, don’t over complicate it! Who Is Your Target Audience? A Target audience will […]
8 Reasons Why Your Small Business Needs a Website in 2020
The internet has changed the way we do business. The Yellow pages are no longer the first place you need to be listed as an aspiring brand. These days, your main priority should be how high you’re ranking on search engine listings. Whether it’s through social media promotion or a casual Google search, more customers […]
Why Online Reviews Matter in 2020 (And How to Ask for Them)
Most of us heard at some point not to care what others think. This advice is sound for your self-esteem. But, if you’re running a business, you might not want to brush it aside. Entrepreneurs SHOULD care about what others think. More specifically, they should care about getting people to share what they feel by […]
How to Build a Website in 2020!
You don’t need to be an expert web-designer or coder to build a website in 2020. All you need is an understanding of the various components that make up a site. In the past, the daunting technical components may have deterred you from launching your own site. But nowadays, thanks to website hosting servers, the […]
A basic guide to increasing site traffic
We often get asked “how do I get more traffic to our website?” The answer to that is almost always “it depends” and we wanted to take a moment to address some of the ways to increase site traffic. Full disclaimer: A LOT of factors contribute to site ranking and traffic, but this list contains […]
10 Things DIY Website Builders Get Wrong
So, you own your own business and funds are tight. Navigating through those initial development stages is hard for even the most successful moguls. As a result, you’re lacing up your bootstraps, tightening your belt, and doing all the other clichés that imply you’re wearing many hats in order to save money on overhead costs. […]
The Importance of Social Media and Its Key Benefits to Small Businesses
It’s no secret that social media plays a big part in our lives today. As consumers spend more of their time on a variety of social media platforms, its influence on purchase decisions continues to grow. So how much does social media impact the success of businesses today? Fact #1: According to Forbes, 81% of […]
