Why you should outsource your marketing in 2022!

Why you should outsource your marketing in 2022! 1

Yes, You Should Outsource Your Marketing. Here’s Why: We understand why a small business owner might initially hesitate to hire an outside marketing agency. You’re a DIYer to your core because that’s what it took to get your business off the ground. You bust your hump day in and day out, pushing yourself to make […]

Building a Brand – The Content Machine

Content

We created our Building a Brand Series as a resource to help small business owners like you build your business online. This article will discuss how to grow an online business by mastering the content creation machine. Let us take a moment to recap the steps we’ve taken to get to this point: Understanding Your […]

Building a Brand – Elements of a Perfect Logo

creating a logo

In continuation of our Building a Brand series to help business owners create consistent imaging and messages across their marketing channels, we bring you the elements of a perfect logo. If you think about it, every successful brand has a logo that is memorable. A good logo stands out, makes an impression that sticks, is […]

Building a Brand – What is a Customer Persona and Why Does it Matter?

Customers in Coffee Shop

Marketing is, at its core, a form of psychology. To be successful with marketing, you have to intimately understand the person you are advertising to. You need to understand their wants, needs, and dealbreakers no matter your industry. There’s no better way to do this than to craft a customer persona. Customer personas, when created […]

Why Your Website is Your Biggest Asset in 2021

Why Your Website is Your Biggest Asset in 2021 2

In the current climate, it’s now more important than ever to have a strong website. This guide is going to explain how to grow your business online.  A lot has changed over the last year and a half, leaving things in many industries a little uncertain. With the pandemic finally looking like it’s coming to […]

Your business brand might be failing you, and 3 ways to fix it.

coffee cup on table

We all started the journey of small business ownership because we had an idea that no one else had, or we thought we could do it better. Then the panic started to set in, how do I create a logo, a website, what is a business brand guide?! If you are like most of us, […]

How to Build a Business Online in 5 easy steps. Seriously.

Woman in Coffee Shop with Laptop

Running a business is tough enough, and expanding online can be a headache if you don’t know what to look for. Save hundreds of hours & times and learn how to build a business online like a pro. The formula is simple, don’t over complicate it! Who Is Your Target Audience?  A Target audience will […]

8 Reasons Why Your Small Business Needs a Website in 2020

8 Reasons Why Your Small Business Needs a Website in 2020 3

The internet has changed the way we do business. The Yellow pages are no longer the first place you need to be listed as an aspiring brand. These days, your main priority should be how high you’re ranking on search engine listings. Whether it’s through social media promotion or a casual Google search, more customers […]

Why Online Reviews Matter in 2020 (And How to Ask for Them)

Why Online Reviews Matter in 2020 (And How to Ask for Them) 4

Most of us heard at some point not to care what others think. This advice is sound for your self-esteem. But, if you’re running a business, you might not want to brush it aside.  Entrepreneurs SHOULD care about what others think. More specifically, they should care about getting people to share what they feel by […]

How to Build a Website in 2020!

How to Build a Website in 2020! 5

You don’t need to be an expert web-designer or coder to build a website in 2020. All you need is an understanding of the various components that make up a site. In the past, the daunting technical components may have deterred you from launching your own site. But nowadays, thanks to website hosting servers, the […]

A basic guide to increasing site traffic

A basic guide to increasing site traffic 6

We often get asked “how do I get more traffic to our website?” The answer to that is almost always “it depends” and we wanted to take a moment to address some of the ways to increase site traffic. Full disclaimer: A LOT of factors contribute to site ranking and traffic, but this list contains […]

10 Things DIY Website Builders Get Wrong

10 Things DIY Website Builders Get Wrong 7

So, you own your own business and funds are tight. Navigating through those initial development stages is hard for even the most successful moguls. As a result, you’re lacing up your bootstraps, tightening your belt, and doing all the other clichés that imply you’re wearing many hats in order to save money on overhead costs. […]

The Importance of Social Media and Its Key Benefits to Small Businesses

The Importance of Social Media and Its Key Benefits to Small Businesses 8

It’s no secret that social media plays a big part in our lives today. As consumers spend more of their time on a variety of social media platforms, its influence on purchase decisions continues to grow. So how much does social media impact the success of businesses today? Fact #1: According to Forbes, 81% of […]

Why Small Businesses Need a Professional Website Now More Than Ever

On an average, a person spends 24 hours online every week (The 2017 Digital Future Report) and if your business is not on the internet yet then that’s a lot of opportunities you’re missing out on. Having an online presence has become mandatory for growing businesses, whether they’re big or small, old or new. After […]