Yes, You Should Outsource Your Marketing. Here’s Why:
We understand why a small business owner might initially hesitate to hire an outside marketing agency.
You’re a DIYer to your core because that’s what it took to get your business off the ground. You bust your hump day in and day out, pushing yourself to make an impact with your products and services. This can-do attitude often makes it hard to ask for help.
Yet, there’s a reason you’re reading this article. You realize that DIYing has its limits.
While you have a machine-like work ethic, you’re still human. Plus, delegating is a universally accepted best practice as a business owner–even if you feel you can do everything by yourself. The most successful entrepreneurs don’t stick to DIY because such an attitude limits their growth.
Hiring an in-house team doesn’t make financial sense if you’re a small business owner who wants to build a business online. Moreover, trying to become a digital marketing expert won’t fit your already busy schedule. So, outsourcing to a digital marketing agency is your best call.
You Need Help To Build A Brand Online
Forbes says it best when it claims that branding creates loyal customers.
Your brand makes you appear more human to consumers–not a faceless entity–offering them something tangible they can sink their teeth into.
Loyal customers are at the heart of any thriving business, and they’ll show up in droves if you can build a brand successfully.
Now, you probably have some elements of branding handled already–but there are far more components to the process than one might think. For instance, have you created a customer persona–the partly made-up customer that reflects your target audience?
What about selecting colors and fonts that get the most lucrative, appealing brand identity across?
You also need a logo that sets your brand apart and etches in the mind of your target audience. Then, there’s the matter of designing a website that converts.
We’re only scratching the surface with the core components required to build a brand. Given everything else calling for your attention, do you think it’s possible to take on these initiatives without expert help? Or, would it make more sense to outsource branding to a marketing Partner like Two Dot, who can do the job correctly and far quicker than you could on your own?
Target The Right Customer, And Save Money In The Process
You can only strategize and execute profitable marketing campaigns when you’re directing your content and message to the people most likely to purchase your products or services.
When you build a business online, you’re expanding your reach–but that wider net is meaningless if you’re not reaching the correct target audience. If anything, you can lose money if you’re not careful. You’ll end up wasting money on campaigns that don’t convert.
Working with an outside marketing agency offers you the expertise and insight to quickly target online consumers who’d be interested in what you offer. Instead of being left to your own devices to perform the research and other targeting methods, a digital marketing agency puts its know-how into action on your behalf.
What you pay upfront will barely be a droplet in the ocean compared to the inroads made with a relevant audience and what you’ll save by avoiding failed campaigns.
A Digital Marketing Agency Knows How To Get In Front Of Your Customers
Imagine you were going to court. Maybe somebody framed you for stealing hidden treasure. Perhaps, you’re suing McDonald’s because they served you scalding hot coffee, and you spilled it on yourself.
Either way, there’s a lot on the line, and we’re willing to bet you’d hire the best attorney–within your budget–to represent you in court.
Similarly, there’s a lot on the line with digital marketing and trying to build a business online. Your company’s sustained growth and financial health hang in the balance.
Getting a solid foothold online requires many complex components–similar to a court case. You need compelling, carefully crafted website copy. Your content strategy (involving email campaign management and social media) must be on point and perpetually engaging.
A digital marketing agency like Two Dot can execute these components at a high level that can outperform your lofty competition. It’s like having a top-dog lawyer on your side during litigation.
Conversely, trying to DIY these facets is akin to representing yourself in front of the Supreme Court. It’s a strategy that simply won’t work.
Don’t Go It Alone And Increase Your Return On Investment (ROI)
As the old saying goes, you’ve got to pay money to make money. Although, your expenditures must be strategic and reap a financial reward.
One of the most insightful strategic investments you make will be with an outside marketing agency. Why? Well, first and foremost–time is money.
A digital marketing agency like Two Dot will get your campaigns up and running way faster than you could on your own. Then, while we handle the nitty-gritty marketing details, you can focus on big-picture, owner-based tasks.
Suddenly, two jobs are getting done at once. That’s the definition of maximizing your time. You’ll then be free to move, shake, and make groundbreaking business deals instead of spending an hour deciding the best title for your blog.
On top of that, the right outside marketing agency offers pricing conducive to a significant return on your investment.
Two Dot Is The Ultimate Small Business Digital Marketing Partner
A business owner like yourself–who already wears dozens of different hats–shouldn’t try to DIY your online marketing initiatives. That said, outsourcing to a digital marketing company isn’t a decision you should make lightly.
It’s almost like choosing a chiropractor if you hurt your neck. You wouldn’t want to go to any old chiro from around the way. No–you’d find the most highly-reputed practitioner with a proven track record for fixing your specific injury.
When you outsource digital marketing, your chosen agency–similar to a chiropractor–must provide a safe set of hands. The future of your company depends on it.
You need to choose an outside marketing agency with a detailed understanding of your personality, business, and how to build a business online. In other words, you need Two Dot Marketing, the ultimate small business digital marketing partner.
With the above sentiments in mind, all successful partnerships start with a conversation. Two Dot offers that discussion for free–so schedule your marketing consultation today.