How to Build an Effective Small Business Website
In today’s digital age, having an effective website is crucial for small businesses looking to attract and retain customers. A well-designed small business website not only enhances your online presence but also serves as a powerful marketing tool. Here’s a comprehensive guide on how to build an effective small business website that drives traffic and […]
Boosting Email Security: Why Small Business Owners Need DKIM and DMARC
In the fast-paced world of small business, email is a vital communication tool. However, it’s also a common target for cyber threats. For entrepreneurs, who often juggle multiple roles and may have limited IT resources, understanding and implementing robust email security measures like DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting, and Conformance) […]
Elevate Your Business: Why a Professional Email with Your Domain Matters
In modern business, where first impressions can make or break a deal, how you present yourself matters more than ever. One often overlooked aspect of this is your business email address. While free email services like Gmail and Yahoo are convenient, having a professional email address with your company’s domain name can be a game-changer. […]
Brand or Bust: The Benefits of Investing in Your Small Business Brand
In the vast and ever-evolving landscape of entrepreneurship, the success of a small business hinges on several key factors: a unique value proposition, exceptional products or services, and a loyal customer base. However, there is one often underestimated element that has the potential to catapult a small business into new heights of success – a […]
Navigating the Digital Frontier – A Guide to Growing Your Small Business Online in 2023
In today’s digital landscape, small businesses must be proactive in their approach to growth. The success of a small business depends on its ability to reach potential customers and maximize return on investment (ROI) through effective digital marketing. Growing a small business online in 2023 requires an understanding of the latest digital tools, platforms, and […]
Solidifying a Web Presence Through Maximizing Google Reviews
Google reviews are a great way of boosting your business’ visibility and getting customer feedback. They can be immensely helpful for both long-term and new customers, as they provide an unbiased look into the services you offer. This blog will explain why Google reviews are essential, the benefits they bring to businesses, how to gain […]
How To Grow Your Business Online With Social Media Marketing!
You’ve probably seen brands like Slack, GoPro, and Dove on social media and been wowed by their content. These companies publish posts that significantly bolster their awareness, engagement, and sales conversion with their audience. It’s important to note the success of social media marketing isn’t mutually exclusive to well-known brands with a built-in advantage. Studies […]
How we (re)branded our business in 2022!
Britt & I have been digital marketers for a combined 17 years; and over the past six years since we broke ground in our digital marketing company, we quickly learned where our passions lie… helping small business owners grow a business online. Today we are extremely excited to announce a project we have been working […]
Building a Brand – Crafting a Converting Website
Creating a basic website is one thing, but crafting a website that converts is a whole other ball game. Here we continue our Build a Brand series and discuss what it takes to craft a converting website. Understanding Your Target Audience Understanding your target audience is the most important thing for all aspects of your […]
Building a Brand – The Art of Colors & Fonts
In the world of marketing and advertising, your business’s colors and fonts make the first impression on your customers. They serve as the face of your company, and they need to be perfect. Whether in your logo or your marketing efforts, colors and fonts matter. They convey certain messages about your brand, so it’s important […]
How To Build a Website, and Why You Shouldn’t Do It Alone in 2021!
Building your own website has never been easier thanks to advancements in technology and new tools that simplify the entire process. Today, creating a website can be as simple as clicking a few options and then choosing what colors you want. It doesn’t require coding knowledge and anyone can do it with ease. But just […]
10 Marketing Tools Every Small Business Should Know About in 2021
Marketing is one of the most difficult aspects of growing your business. Some consider marketing to be an art, others treat it more like a process governed by statistics and data. The truth is that both creativity and data-driven logic play a part in creating successful marketing campaigns. Striking the right balance will heavily depend […]
Why Good Web Design Matters Right Now in 2020
If you own a small business, you probably already know that having a website is important. If you don’t have a site, you’re likely going to get lost in the crowd, and may not last very long no matter how great your service or product might be. But, it’s not enough to just have a […]
WordPress Care Plans, how they help and why you need one in 2020!
https://youtu.be/gTGnIJz_Gwc These are also referred to as WordPress Care Plans. A WordPress maintenance plan is the third-party management of a WordPress website. It can include various services but typically includes routine maintenance of security, plugin, and core updates. This article explains the benefits of having a WordPress maintenance plan, including the features we believe every […]
Why Does Web Design Cost So Much?
Have you been trying to figure out how to revamp your website for as cheap as possible? Maybe you’ve done some extensive research, or you haven’t. Either way, stop and consider if cutting costs on web design is a smart decision: Why do you want to create a website? Are you looking to give customers […]
20 Easy Tips to Grow Your Business Online in 2020
In this day and age, anyone who owns a business should know the importance of growing their brand online. Without good web design, SEO, sales strategy, and social media platforms, it becomes hard to keep up with all of the competitive businesses out there. This is because digital marketing is now a vital part of […]
How to Make Your Website More Profitable in 2019!
There was a time where having a website was an accomplishment. It was the same time that Jerry Seinfeld captured the hearts of millions with his observational humor. When Blockbuster still existed. When ‘Pogs’ were a thing. It’s no longer that time. Nor has it been for over 2 decades. The fact is, the online […]
5 ways to rock your Small Business Social Media in 2019!
Welcome to the New Year, you made it! I’m sure by now you’ve created some resolutions for your small business, like make more money using social media!? I wish I could tell you the one secret to making it big on social media, but there isn’t a magic formula. I do have a few tricks […]
