What Are Website Cookies, and Does My Website Need Them?
In the digital age, browsing a website without seeing a cookie consent banner has become rare. You may be wondering what are website cookies are, why websites use them, and, more importantly, if your website needs them. Let’s break down what cookies are, how they work, and how they can benefit your business. What Are […]
How to Build an Effective Small Business Website
In today’s digital age, having an effective website is crucial for small businesses looking to attract and retain customers. A well-designed small business website not only enhances your online presence but also serves as a powerful marketing tool. Here’s a comprehensive guide on how to build an effective small business website that drives traffic and […]
The Power of Consistency: Building a Lasting Brand Image for Women Entrepreneurs
In the fast-paced world of marketing, it’s easy to be lured by the allure of the latest trends. Every day, there seems to be a new strategy, social media platform, or technology promising to skyrocket your business visibility and sales. However, for women small business owners, the secret to creating a resonant and enduring brand […]
Boosting Email Security: Why Small Business Owners Need DKIM and DMARC
In the fast-paced world of small business, email is a vital communication tool. However, it’s also a common target for cyber threats. For entrepreneurs, who often juggle multiple roles and may have limited IT resources, understanding and implementing robust email security measures like DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting, and Conformance) […]
How to Grow Your Business Online: A Woman’s Guide to Thriving in the Digital World
From one boss lady to another, I wanted to provide you with some tips and tricks to help grow your business online. I’ve spent countless hours trying, testing, and wanted to save you the work in this article. You’ve established your business, built it from the ground up, and now you’re wondering, “How can I […]
Balancing Tech & Touch: Navigating the World of AI in Small Business Marketing
Let’s take a moment and dive into something that’s been making significant waves in the small business world: Artificial Intelligence, or as it’s more commonly known, AI. Now, if you’re imagining something straight out of a sci-fi movie, you’re not alone. But AI isn’t as space-age as it seems, and it’s dramatically reshaping the marketing […]
Elevate Your Business: Why a Professional Email with Your Domain Matters
In modern business, where first impressions can make or break a deal, how you present yourself matters more than ever. One often overlooked aspect of this is your business email address. While free email services like Gmail and Yahoo are convenient, having a professional email address with your company’s domain name can be a game-changer. […]
Brand or Bust: The Benefits of Investing in Your Small Business Brand
In the vast and ever-evolving landscape of entrepreneurship, the success of a small business hinges on several key factors: a unique value proposition, exceptional products or services, and a loyal customer base. However, there is one often underestimated element that has the potential to catapult a small business into new heights of success – a […]
Navigating the Digital Frontier – A Guide to Growing Your Small Business Online in 2023
In today’s digital landscape, small businesses must be proactive in their approach to growth. The success of a small business depends on its ability to reach potential customers and maximize return on investment (ROI) through effective digital marketing. Growing a small business online in 2023 requires an understanding of the latest digital tools, platforms, and […]
Why you should outsource your marketing in 2022!
Yes, You Should Outsource Your Marketing. Here’s Why: We understand why a small business owner might initially hesitate to hire an outside marketing agency. You’re a DIYer to your core because that’s what it took to get your business off the ground. You bust your hump day in and day out, pushing yourself to make […]
How we (re)branded our business in 2022!
Britt & I have been digital marketers for a combined 17 years; and over the past six years since we broke ground in our digital marketing company, we quickly learned where our passions lie… helping small business owners grow a business online. Today we are extremely excited to announce a project we have been working […]
Building a Brand – The Content Machine
We created our Building a Brand Series as a resource to help small business owners like you build your business online. This article will discuss how to grow an online business by mastering the content creation machine. Let us take a moment to recap the steps we’ve taken to get to this point: Understanding Your […]
Building a Brand – What is a Customer Persona and Why Does it Matter?
Marketing is, at its core, a form of psychology. To be successful with marketing, you have to intimately understand the person you are advertising to. You need to understand their wants, needs, and dealbreakers no matter your industry. There’s no better way to do this than to craft a customer persona. Customer personas, when created […]
10 Marketing Tools Every Small Business Should Know About in 2021
Marketing is one of the most difficult aspects of growing your business. Some consider marketing to be an art, others treat it more like a process governed by statistics and data. The truth is that both creativity and data-driven logic play a part in creating successful marketing campaigns. Striking the right balance will heavily depend […]
How to Make Your Website More Profitable in 2019!
There was a time where having a website was an accomplishment. It was the same time that Jerry Seinfeld captured the hearts of millions with his observational humor. When Blockbuster still existed. When ‘Pogs’ were a thing. It’s no longer that time. Nor has it been for over 2 decades. The fact is, the online […]
Hiring a Digital Marketing Agency, Why & How!
Many businesses share in the common misconception that simply putting up a website is enough to be able to check “digital marketing” off their to-do list. In reality, the online side of your business requires a lot of attention, both up-front and on an ongoing basis, if you want your audience to find it. The […]
Five Things to Boost Online Traffic
Paid traffic will only get you so far. When your advertising budget is tight, or entirely non-existent, organic traffic is what’s going to be there to keep your site going. But, how do you get organic traffic and how can you maximize the traffic you are getting? Here are five tips to help you out. […]
